Agustinus Herinama A, Setiawan Y. PENGARUH VIRAL MARKETING, EXPERIENTIAL MARKETING, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG PRODUK MIXUE ICE CREAM & TEA PADA GEN Z . JMU [Internet]. 2024 Sep. 1 [cited 2026 Aug. 14];10(1):18-30. Available from: https://mail.jekobis.org/ojs/index.php/manajemen/article/view/449